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Harvard Management Communication Writing in Business Exam

online exam helpQ1. The term “digital disinhibition” means the tendency of people using digital media to say things they would never say if the recipient were physically present. True / False

Q2. What is the objective of an action plan based on a diagnosis?

  • Capitalize on positives, eliminate or reduce negatives
  • Implement decision
  • Distribute information
  • Assign responsibility
  • Fix a problem

Q3. Order of importance can be an effective organizer of informative communication. True / False

Q4. Which of the following is not one of the six steps stated in “The Guidelines for Writing Successful Emails”?

  • Write a short subject line stating the main point of the message
  • State your purpose or conclusion immediately
  • Write concisely
  • Don’t be concerned about spelling or punctuation
  • Use short sentences and paragraphs
  • Create emphasis through content, not visual devices
  • Check the tone of the message

Q5. Select the word that best completes this sentence: The purpose of persuasive writing is to motivate an audience to think, feel, or _______ in the way the communicator intends.

  • act
  • consent
  • react
  • understand
  • remember

Q6. It is usually not necessary to divide an action plan into short-term and long-term steps. True / False

Q7. Which one of the following items is not useful for analyzing the audience of an informative communication?

  • The identity of the audience
  • The identity of any secondary audiences
  • Any barriers to communication
  • The audience’s knowledge of the topic
  • The audience’s attitude toward the topic
  • The communicator’s attitude toward the audience
  • The communicator’s previous experience with the topic

Q8. The opening of an informative communication has three functions. Two of them are telling the audience the information that will be delivered and why they need to know it. What is the third?

  • Emphasizing the novelty of the information
  • Communicating the level of difficulty of the information
  • Connecting the information to organizational priorities
  • Connecting the information to the audience’s existing knowledge

Q9. Because reading is linear, writing needs a linear structure. True / False

Q10. Writers in business have to be prepared to receive unanticipated information and adapt their persuasion messages as necessary. True / False

Q11. Which practice is most important to clear writing?

  • Avoiding technical terms
  • Using logical sentence structure
  • Using only simple sentences
  • Using business jargon
  • Avoiding long paragraphs

Q12. Emotions are too unpredictable to use for persuading a business audience. True / False

Q13. Which of these items is not a quality of good business writing?

  • Assertive
  • Clear
  • Concise
  • Direct
  • Logical

Q14. Which one of the following items is seldom used for persuading business audiences?

  • Emotion
  • Character
  • Argument
  • Qualitative evidence
  • All are frequently used

Q15. Editing and Correcting is one of the four parts or stages of the writing process. True / False

Q16. The following topic implies an informative purpose:The terms of a company’s tuition support for employees doing academic work related to their jobs. True / False

Q17. Recipients of ultra-short form messages such as texts don’t care about sentence construction, punctuation, or spelling. True / False

Q18. In business, persuasion typically involves one or two communications. True / False

Q19. Which two are ways of generating ideas for a written message.

I. Taking notes

II. Asking questions

III. Making an outline

IV. Asking an expert what you should write

V. Reading a book about writing

  • I and II
  • II and III
  • III and IV
  • IV and V
  • I and V

Q20. Using the passive voice in business writing is never justified. True / False

Q21. Select the word that best describes the tone of this sentence: We have enjoyed many successes over the last few quarters; nevertheless, we must remember that success is never guaranteed and can evaporate quickly.

  • Disapproving
  • Critical
  • Cautious
  • Enthusiastic
  • Matter of fact

Q22. The following topic implies an informative purpose: The advantages of doing job-related academic work. True / False

Q23. Reason is a resource for creating persuasion. True / False

Q24. The goal of the editing part of the writing process is to make the sentences easy to read. True / False

Q25. Select the word that best completes this sentence: Action plans are critical to organizations because they translate _________ into action.

  • Thought
  • Gut feelings
  • Evidence
  • Emotion
  • Truth

Q26. Narrative can be an effective organizer of informative communication. True / False

Q27. Ultra-short form communication cannot be used for persuasion. True / False

Q28. Select the phrase that best completes this sentence: The first step of Writing for Action Style is _______.

  • assess the rest
  • find the action
  • add to the kernel
  • correct the spelling
  • express the action

Q29. Which correctly states the tradeoff of long business documents?

  • The time required to write versus the importance of the topic
  • Comprehensive coverage of a topic versus audience reluctance to read
  • Comprehensive coverage of a topic versus the need for citations
  • Writing concisely versus writing at length

Q30. You can use the same audience analysis questions for informative and persuasive writing. True / False

Q31. Revising is one of the four parts or stages of the writing process. True / False

Q32. The goals of an action plan summarize the major outcomes of the plan. True / False

Q33. Select the phrase that best completes this sentence: The goal of drafting is to write a first draft that expresses your thinking,

  • but isn’t complete.
  • and has correct grammar and spelling.
  • but isn’t necessarily ready for the audience.
  • and may need some editing and proofreading
  • and only needs to be proofread for mistakes.

Q34. Character is a resource for creating persuasion. True / False

Q35. The author of a long business document like a report has to put limits on the amount of detail. True / False

Q36. Direct writing means writing that tells the audience what the writer thinks. True / False

Q37. Select the best definition of tone in writing.

  • Tone is the writer’s attitude toward the audience and the subject as conveyed through a message.
  • Tone reflects the writer’s feelings as conveyed through a message.

Q38. Which one of the following is not an essential element of an action plan?

  • Goals
  • Argument
  • Relevant content
  • Specific tasks
  • Chronological order

Q39. Which one of the following is not a means of engaging the readers of a long document?

  • Visualization of information
  • Interesting facts even if not closely related to the topic
  • Concise writing
  • Topic and purpose stated early in the document

Q40. Which two are benefits of understanding your writing process?

I. Improves the reliability of your writing process

II. Allows you to write a message faster

III. Makes you slow down and think

IV. Increases your attention to detail

V. Increases your writing efficiency

  • I and II
  • II and III
  • III and IV
  • I and IV
  • I and V

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