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Harvard Management Communication Exam Answers
Q1. Lead lines of any length help the audience remember the main point of a slide. True / False
Q2. Which of the following statements about the first impressions of a speaker is accurate?
- They are very accurate
- They take into account what the speaker says during the presentation.
- They are easy to change
- They are based on very limited information
- They do not help or harm the speaker’s ability to persuade.
Q3. Select the phrase that best finishes this sentence:
“The tradeoff between using bullet points on slides and avoiding them is that they . . . .”
- communicate information but often too much of it.
- take up little space but do not allow for visuals.
- are a familiar format, but slides need originality.
- are readable but limit the amount of information on a slide
- are expected by audiences but audiences always complain about them.
Q4. Argument is usually the core of persuasive business presentations. True / False
Q5. Researchers think that the movement of arms and hands helps people make their thoughts more concrete. True / False
Q6. Which of the following is not an accurate statement about spoken arguments?
- They should always include high-value evidence.
- They should be as efficient as possible
- They should have acceptable assumptions.
- They should rely on logical inferences
- They should contain as much evidence as possible.
Q7. Which one of the following items is an important form of nonverbal communication for speakers?
- Voice quality
- Height
- Facial expression
- Reputation
- Tone of voice
Q8. The goal of the presentation should determine the slides, not the other way around. True / False
Q9. Which one of the following items is not an essential quality of effective slides?
- readability
- forcefulness
- relevance
- simplicity
- media use
Q10. Developing an entire presentation in PowerPoint or other presentation software is likely to put too much focus on slides. True / False
Q11. What is the function of a roadmap slide?
- Tells the presenter’s conclusion to audience members
- Shows all the major parts of the presentation and gives a summary of each
- Is an attention-getting device
- Shows the audience the major parts of the presentation
- Shows the audience how the speaker arrived at her conclusion
Q12. Which of the following undermines the effectiveness of slides used in a presentation?
- Displaying text in large type
- Using images to illustrate points
- Putting too much information on a slide
- Having a combination of text and visuals on a slide
- Putting a small amount of information on a slide
Q13. What is the average time an adult can fully concentrate?
- About 3 minutes
- Over 30 minutes
- It depends on the situation.
- Less than 1 minute
- About 15 to 20 minutes
Q14. Which of the following behaviors will not help manage hostile or impolite audience members?
- Acknowledging opinions different from yours
- Confronting someone who disagrees with you
- Asking an audience member to talk to you after the presentation
- Walking toward an audience member and making sustained eye contact
- Allowing an audience member to express disagreement with you
Q15. Persuasion is always a competitive activity in which there are winners and losers. True / False
Q16. The halo effect is audience members’ attitude toward a speaker based on what they know and feel about him from the past. True / False
Q17. Which one of the following items is a basic characteristic of your presenting voice?
- pitch
- speed
- accent
- fluency
- size of vocabulary
Q18. Animation with no purpose other than to entertain detracts from a presentation. True / False
Q19. Which one of the following describes a potentially serious side effect of presenters using slides?
- Breaks eye contact with the audience
- Disrupts presenters’ concentration
- Stifles movement
- Requires presenters to carry a remote
- Takes attention away from presenters
Q20. Which one of the following does not help manage communication apprehension?
- Writing down thoughts and feelings
- Ignoring anxiety
- Instruction and practice
- Reframing
- Visualization
Q21. Persuasion is becoming more important as authoritarian or command-and-control management recedes. True / False
Q22. Most presenters do not feel nervous. True / False
Q23. Audiences usually do not have a negative reaction to a speaker who appears to be uncomfortable. True / False
Q24. Which one of the following is generally not a good way to energize a presentation?
- Audience participation
- Using confrontational or critical language
- storytelling
- using props
- vivid language
Q25. When developing a presentation from a written document such as a report, the speaker should include as much of the document as possible. True / False
Q26. Which one of the following items is not a form of immediacy behavior?
- Friendly tone of voice
- Relaxed posture
- Loud voice
- Eye contact
- Smiling
Q27. Which one of the following items is an effective analogy?
- We need to shake up the department like a pair of dice.
- We can draw lessons from the situation our main competitor faced 10 years ago.
- I am proud of everyone in this room.
- They may look similar, but the two situations in the market are completely different.
- Looking back, we might wonder how our organization survived such difficult times.
Q28. Persuasion is a win-or-lose activity. True / False
Q29. Audience emotions have a strong influence on audience members’ receptiveness to persuasion. True / False
Q30. When practicing a presentation, you should always try to speak out loud. True / False
Q31. Charts and graphics are usually better suited to presentations than spreadsheets. True / False
Q32. Which one of the following statements is accurate?
- Good presenters expose the audience to the complexity of an issue without trying to simplify it.
- Good presenters give audience members as much data as possible so they can make up their own minds.
- Good presenters break down complexity into smaller pieces and show how they fit together.
- Good presenters realize that business audiences can process information better than other audiences.
- Good presenters understand that a large quantity of evidence will impress an audience.
Q33. Which one of the following statements about the opening of a presentation is accurate?
- It should give a roadmap of the presentation.
- It should entertain the audience.
- It should keep the audience in suspense about the speaker’s conclusion.
- It should always give the speaker’s conclusion.
- It should be slow paced so the audience can get settled.
Q34. Presenters should speak so that the person farthest away from them can clearly hear their words. True / False
Q35. Which of the following accurately states the first step of preparing a presentation?
- Watching other presentations
- Creating the presentation plan
- Planning slides and other media
- Generating ideas and taking notes
- Reviewing notes
Q36. What is one important implication of adults’ attention span for presenters?
- They must find unexpected ways of getting attention.
- They have to accept a low level of attention.
- They must constantly reengage the audience.
- They must use a strong, assertive tone of voice.
- They need to use slides.
Q37. At the end of a presentation, a slide that summarizes the key points can help the audience remember them. True / False
Q38. Which one of the following statements about slides and other visuals in presentations is true?
- Slides and other visuals are the most important elements of a presentation.
- Learning research supports using slides and other visual elements in a presentation.
- When a presenter has a large amount of quantitative data, slides are the best way to communicate them
- Slides and other visuals are useful because they draw audience members’ attention away from the speaker.
- Slides are necessary to communicate evidence to the audience.
Q39. Which one of the following items is not a major cause of communication apprehension?
- Number of people in the audience
- Characteristics of the room
- Length of the presentation
- Goals of the presentation
- Specific audience
Q40. Select the phrase that best completes the sentence:
“In their presentation closings, speakers should . . . .”
- review the presentation in detail.
- rebut other conclusions about the issue.
- summarize the key points of the presentation
- entertain the audience so they leave with a positive final impression.
- repeat some of the visuals used earlier.
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